Jetstar Mobile Web Campaign is a promotion event includes sweepstakes. Marketing campaigns are going mobile. This isn’t a new trend; really it’s about catching up with where people are. It won’t surprise you to know that over half of total Internet traffic now comes from mobile devices, and this figure is only going to increase. Marketing budgets are shifting to take account of these trends. A study by eMarketer shows US mobile ad spend increased by a whopping 50% last year, to account for 49% of digital ad spending. By 2019 this figure will increase to 72%, so annual growth rates will remain very high.